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Don’t waste your time building an audience: How to make money online without it

  • 9 mins read
  • Reading time:18 mins read

While it’s true that having a dedicated and vast audience can open doors to various opportunities, it’s not the only route to making money online.

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In this article, we’re here to dispel the myth that audience building is a prerequisite for online income.

We’ll explore two alternative and audience-independent avenues: freelancing and User-Generated Content (UGC) creation.

1) Freelancing:

1. Breaking Down Freelancing

In the world of online work, freelancing has become an attractive option for those who wish to earn without the constraints of building an audience.

Freelancing involves offering your skills and services to clients on a project-by-project basis. It’s a flexible way to make money online without the need for a dedicated following or audience.

Freelancers are essentially independent contractors who collaborate with clients to complete various tasks, such as writing, graphic design, programming, digital marketing, and more.

Unlike content creators who rely on their audience for views and engagement, freelancers focus on delivering high-quality work to clients in exchange for payment.

This independence allows freelancers to skip the lengthy process of building a large audience and jump straight into income generation.

It’s an ideal choice for individuals who want to make money online quickly and on their terms.

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2. Finding Your Niche

One of the first steps in your freelancing journey is identifying your niche.

Your niche is your area of expertise, and it’s crucial to your success as a freelancer.

It’s the specific field or industry where you excel, and it’s essential to choose a niche that aligns with your skills, interests, and passions.

When you select the right niche, you’re more likely to enjoy the work you do, which can lead to higher job satisfaction.

Additionally, being passionate about your niche often results in a more profound understanding of the subject matter, enabling you to deliver superior work to your clients.

For instance, if you have a flair for writing, you can specialize in content creation, copywriting, or technical writing.

If you possess graphic design skills, you might focus on creating logos, branding materials, or website graphics.

Identifying your niche helps you stand out as an expert in your chosen field, making it easier to attract clients looking for specific skills.

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3. Platforms for Freelancers

Now that you’ve pinpointed your niche, it’s time to explore the platforms where freelancers can connect with potential clients.

Various online platforms and websites serve as marketplaces for freelancers to showcase their skills and services.

These platforms offer a convenient way to find freelance work, and each has its unique characteristics.

  • Upwork: Upwork is one of the largest freelancing platforms, connecting freelancers with clients looking for diverse skills. It offers a wide range of categories, including writing, design, programming, marketing, and more.
  • Fiverr: Fiverr is known for its user-friendly interface and a wide variety of services offered by freelancers. It allows you to create “gigs” based on your skills, which clients can browse and purchase.
  • Freelancer.com: This platform offers a global marketplace for freelancers. It hosts various projects and contests across different categories, allowing freelancers to bid on jobs.
  • Toptal: Toptal focuses on connecting freelancers with clients who require top-tier talent. It’s ideal for freelancers with a high level of expertise in their niche.
  • Guru: Guru provides a platform for freelancers to showcase their portfolios, connect with clients, and bid on projects across multiple categories.

Each platform caters to different types of freelancers and clients.

You can choose the one that aligns with your niche and offers opportunities that match your skills and preferences.

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4. Building a Stellar Portfolio

As a freelancer, your portfolio is your showcase of past work, and it plays a crucial role in attracting clients.

A well-organized portfolio is a powerful tool that demonstrates your capabilities and expertise.

It offers prospective clients a glimpse into your skills, style, and the quality of work you can provide.

Here are some tips for building a stellar freelancing portfolio:

  • Select Your Best Work: Choose your top projects to include in your portfolio. Highlight your most impressive and diverse pieces that showcase your skills and versatility.
  • Provide Descriptions: For each portfolio item, provide descriptions that explain the project’s goals, your role, and the results achieved. Describe the challenges you faced and how you overcame them.
  • Include Visuals: Whenever possible, include visual elements such as images, graphics, or links to live websites. Visuals can make your portfolio more engaging and help potential clients understand your work better.
  • Update Regularly: Keep your portfolio up to date with your latest work. Clients are more likely to hire freelancers with recent, relevant projects in their portfolio.
  • Showcase Your Niche: Emphasize your niche and expertise by organizing your portfolio to highlight relevant projects. Clients are more likely to hire freelancers who specialize in their specific needs.

Your portfolio serves as a critical marketing tool that convinces potential clients to hire you. It’s a reflection of your professionalism and the quality of work you can deliver.

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5. Marketing Your Freelancing Services

Once you’ve established your freelancing niche and created a standout portfolio, it’s time to market your services effectively.

Marketing plays a significant role in attracting clients and securing projects. Here are some strategies to promote your freelancing services:

  • Optimize Your Freelancing Profiles: If you’re using freelancing platforms like Upwork or Fiverr, make sure your profiles are complete and optimized. Use professional photos, write compelling descriptions, and include relevant keywords.
  • Leverage Social Media: Use your social media channels to showcase your work, share your expertise, and connect with potential clients. Consider platforms like LinkedIn, where professionals often seek freelancers.
  • Network: Attend virtual events, webinars, and networking sessions related to your niche. Building connections can lead to referrals and direct clients.
  • Collaborate: Collaborate with other freelancers or businesses in related fields. Partnerships can expand your reach and lead to new opportunities.
  • Offer Value: Share valuable content related to your niche. Creating blog posts, videos, or tutorials can establish you as an expert and attract clients who appreciate your knowledge.

Marketing your freelancing services is an ongoing process.

Consistency, professionalism, and a dedication to delivering quality work will help you build a reputation and secure a steady flow of freelance projects.

By focusing on your niche, creating a strong portfolio, and effectively marketing your services, you’ll be well on your way to a successful freelancing journey.

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2: (UGC) User-Generated Content Creation

1. Understanding User-Generated Content (UGC)

User-Generated Content, often abbreviated as UGC, is a goldmine for online entrepreneurs seeking to make money without a dedicated audience.

UGC refers to any content that is created and shared by users or consumers of a particular product, service, or brand.

This content can include reviews, testimonials, images, videos, blog posts, and social media posts.

The beauty of UGC lies in its authenticity.

Unlike traditional advertising or content created by businesses, UGC is generated by individuals who genuinely interact with a brand or its offerings.

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5 Types of UGC:

So the five main types of UGC are:

  1. Photos
  2. Videos
  3. Reviews
  4. Testimonials
  5. Podcasts

Things you will need to begin your journey:

Okay, so let’s make things clear: you are not shooting professional commercials, but the content still obviously needs to be of good quality, let’s make sure that you have all the things you need before embarking on this journey so that you can create a bomb portfolio and attract clients with it!

Things you need:

  1. A good-quality camera, or a phone with a good camera!
  2. Whatever device you choose also needs to have good storage
  3. Tripod Stand. You can find good-quality and affordable ones on Amazon easily; below, I have linked one of their best sellers with one of the highest ratings, and it’s affordable!
  4. A plain white backdrop, you can use a large sheet of white paper, which can be bought from a dollar store. Or if you want to go the extra mile, you can buy a professional one from Amazon, which isn’t really necessary but would make things a lot easier.
  5. The apps you will need are listed below (all of them are free!)
    • Capcut is a video editing app that I use and highly recommend, just because it’s so easy to use and has many free features.
    • Canva is going to come in handy for creating your portfolio, signature, invoice, editing photos, and more.
    • Chat GPT to find brands to work with, and also for creating scripts.
    • Notion – to stay organized and plan content.
    • WeTransfer: to send your content to brands
  6. One of the most important things you will need is photo and video editing skills. If you aren’t skilled in that, don’t worry; I have a solution for that too! You can go to Youtube and find amazing guides on editing, or you can Check out the YouTube videos below:

Now, keep in mind that you can create many types of UGC content:

  1. Product reviews
  2. Unboxing
  3. Get ready with me videos

These are just a couple, you can find many ideas and inspirations by searching on TikTok or Instagram!

Get all the details about UGC creation in this article:

How to become a UGC–user generated content–creator in 2023“.

And if you want to really deep-dive and start UGC creation, I highly recommend you get my free course, which I will be releasing very soon! So make sure to subscribe to my newsletter to stay updated!

Make sure to subscribe to my newsletter, comment below, or visit me on my social media and say “HI”, as it helps my blog grow and helps me stay motivated to keep writing content!

Affiliate Disclaimer: Some of the links in this article are affiliate links, which means I earn a small commission if you make a purchase through them. This helps support the content creation and recommendations provided here.

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