selective focus photography of person using iphone x

How to Get More Loyal Followers on Instagram: 15 Surefire Tactics

  • 17 mins read
  • Reading time:28 mins read

While there is no magic spell you can cast that will instantly make you go viral and get thousands of followers, there are a few surefire tactics that can help you grow faster if you understand them and use them well.

selective focus photography of person using iphone x

If you’re just starting with Instagram for your business or creative projects, the first thing to do is make sure your profile is well set up. The initial strategies we’ll cover are fundamental and perfect for beginners or businesses new to this.

Even if you’re already familiar with Instagram, it’s a good idea to go through the basics again. Don’t worry if you’re more advanced; this guide has valuable tips for you too.

Now, let’s get into the basics.

1) Incorporate keywords into your username and name:

The Instagram algorithm gives more importance to search results that have keywords in the name and username.

  • Your name is your company’s name (or anything you prefer): Include relevant keywords here to enhance your visibility.
  • Your username is your Instagram handle (your profile’s @name): Keep it identical to your company’s name or keep it consistent with your username on other social platforms to make it easily recognizable.

For example, if you take a look at Sara’s Instagram profile, then you can instantly tell she is a hairstylist.

Why? Because it is mentioned in her username and name!

So now, if a person is looking for a hairstylist in the area, her profile is more likely than others to appear at the top of the search results.

2) optimize your instagram

To create an ideal Instagram bio, focus on mastering these four components:

  1. Clearly describe what you do or what you offer.
  2. Infuse some brand personality into it.
  3. Include a straightforward call to action.
  4. Add a link.

Despite the limit of 150 characters for your Instagram bio, it plays a crucial role in shaping the initial impression for potential followers and customers.

Crafting effective bios involves a blend of clarity, creativity, and completeness.

Your bio should make it instantly clear to readers what your company does, how it benefits them, and where they can find more information.

A great example of this approach is seen in the Instagram bio of Soma + Soul.

followers

Firstly, you can easily tell that this is a skincare brand. The phrase “First Clean Greek/American Skincare” infuses personality to set it apart from other businesses.

In the third line, it’s mentioned how their skincare products are cruelty-free, vegan, and sustainable, making them more beneficial and alluring to the reader. Lastly, they have included a call to action to link to their website!
Your bio link is a chance to direct your audience to an external page.

You can either link it to your company’s website or update it based on your recent posts. Another great option is using link-in-bio tools like Linktree.

Linktree helps consolidate all your URLs into one, offering a seamless experience for your audience.

Here’s an example of our Linktree:

3) Cross-promote your Instagram on other social media platform

Redirecting potential consumers from other channels to your Instagram page is a simple way to make yourself more visible and increase your following rapidly.

For example, at HWE, we include an Instagram link in the website footer.

Ensure that your Instagram followers don’t need to manually search for you on the platform if they already follow you elsewhere. Include the link to your Instagram account in the following locations:

  1. Incorporate it into your product packaging.
  2. Add it to your blogs when it is relevant.
  3. Include it in marketing and transactional emails.
  4. Place it in your website’s footer and/or sidebar.
  5. Integrate it into social media posts from your team members.
  6. Include it in your and your employees’ email signatures.
  7. Add it to bios on other social media platforms, such as TikTok and YouTube.
  8. Display it at networking events and webinars, utilizing your profile’s Instagram QR code for in-person events.
  9. Include your Instagram handle on your business cards to connect your offline and online presence.
  10. If you participate in relevant online forums or communities, add your Instagram link to your profile.
  11. When collaborating with others in your niche, share your Instagram link on collaboration platforms or partnership announcements.
  12. If you create digital presentations or slideshows, consider adding your Instagram link on the slides for additional visibility.
  13. When writing guest posts for other blogs or websites, include your Instagram link in your author bio.

Your Instagram link doesn’t have to be extravagant; a small Instagram icon or your QR code is suitable for most locations.

4) Posting times are not myths

Determining the optimal time to post on Instagram depends on when your audience is most active. Instead of relying on a universal best time, tailor your posting schedule to suit your followers. Instagram provides insights to help you identify peak activity in four simple steps:

  1. Open the Instagram app and access your profile.
  2. Click on the hamburger menu (three horizontal lines) at the top right.
  3. Select ‘Insights.’
  4. Navigate to ‘Total followers’ and scroll down to ‘Most active times.’ Here, you can view hourly activity for each day of the week or specific days.


Consider when it makes the most sense to share your posts. For example, if you’re sharing gardening tips, do it in the evening when people are free to garden. On the other hand, if you’re posting energizing workout routines, share them in the morning when people are getting ready to exercise.

Try posting at different times to see when more people notice and like your posts.

Now, let’s talk about some more advanced ideas. Make sure to follow the first five steps we discussed before trying these out.

5) Strategize before beginning.

Having a clear plan for how Instagram fits into your overall social media strategy is key for positive business outcomes and keeping your Instagram posts focused. But how do you make an Instagram growth plan?

Step 1: Set clear goals

Decide whether you want to increase brand awareness, boost sales, drive website traffic, or achieve another goal. Defining your goal guides your content, calls-to-action, and keeps your Instagram look consistent with your brand.

Step 2: Know your audience inside out

Understanding the basic demographics is important, but go deeper to grasp your audience’s challenges and how your Instagram content can help. Natasha Pierre, host of the Shine Online Podcast, warns against prioritizing virality over connecting with your ideal followers:

“People often focus too much on going viral and reaching many people, losing sight of their ideal follower. Going viral to the wrong audience won’t result in meaningful connections or engaged followers.”

Step 3: Establish your brand voice and style

Even if you’re an individual creator, create a unique social media voice so that users can recognize your posts. Define your aesthetic with brand colors and a consistent content theme.

Step 4: Stick to content themes

Choose a niche for your Instagram and have overarching topics. This has benefits, like avoiding constant brainstorming, building recognition, and staying focused on your Instagram strategy.

⚡ Pro-tip: Write/Note down thoughts and ideas whenever creativity strikes.

Step 5: Plan a content calendar and post regularly

How often should you post on Instagram?

We suggest at least one post daily, be it a carousel, a Reel, or a Story. Instagram’s Head, Adam Mosseri, recommends two feed posts per week and two stories per day.

Instagram growth coach Brock Johnson suggests posting more often as a surprising way to boost your following. To avoid burnout, consider repurposing content. Don’t be afraid to tweak well-performing content and share it again.

Remember, not all your followers see every post, so clever content repurposing can save time and energy.

6) Absolutely no fake-followers

When websites offer the tempting deal of 1,000 Instagram followers for the low price of $12.99 (yes, these figures are real), the desire to quickly boost your follower count might be strong. However, buying fake followers has more negative consequences than positive outcomes:

  1. Instagram actively discourages and removes accounts involved in fraudulent activities.
  2. Fake followers, being bots and not real individuals, lack authentic engagement and won’t convert into actual customers.
  3. Your credibility takes a hit, and you risk losing the trust of your audience, potentially leading them to unfollow you.

Similarly, investing in engagement tactics like purchasing views or comments, or participating in engagement pods, proves futile in growing your Instagram account. It’s not just about amassing a large follower count; the goal is to cultivate a meaningful and authentic community.

7) Write compelling captions

It might be tempting to overlook Instagram captions after putting in the effort to create an ideal carousel or video.

However, the significance of Instagram captions extends beyond appearance, as they can either encourage someone to follow you or cause them to scroll past your content without a second glance.

For instance, in the case of SOMA + SOUL Skin Care, their caption for testing out the ASTREA makeup remover goes beyond a simple call to action.

It highlights the benefits of using ASTREA, such as balancing pH, hydrating the face, offering anti-aging properties, and achieving a fully cleansed face without the need for water.

This detailed and informative approach enhances engagement and provides valuable information to the audience.

However, it’s crucial not to confuse length with quality.

HubSpot’s 2023 Instagram Engagement Report reveals that Instagram captions tend to perform best when they are either very short (around 20 characters) or quite long (up to 2,000 characters).

Crafting the ideal Instagram caption is more about comprehending your audience and the post’s context rather than strictly adhering to a specific character count.

For educational posts, a longer caption may be appropriate, while for posts featuring aesthetic product images, brevity is often more effective.

⚡Pro-tip: Ensure the initial line packs a punch, whether your caption is brief or extensive. With only one to two lines visible while scrolling through your Instagram feed, a headline that sparks curiosity and halts the scroll is indispensable.

8) Use relevant hashtags


Applying the right hashtags can introduce your Instagram posts to a broad and specific audience.

When it comes to the number of hashtags, you can use up to 30, but Instagram suggests utilizing only three to five hashtags for optimal effectiveness.

But the emphasis isn’t on the quantity; the key is to rank for your Instagram hashtags to maximize their impact. Why?

Many individuals follow hashtags to discover posts related to a specific topic or conduct specific searches.

Your objective is to immediately catch someone’s attention on the Explore page when they use a hashtag within your niche.

The effective approach is to incorporate a combination of popular and niche hashtags.

This ensures that you don’t get lost in a flood of spam or remain unnoticed in a secluded corner of Instagram.

Wondering how to discover hashtags that resonate with your target audience? Utilize free hashtag generators to assist you in identifying relevant hashtags for your Instagram post.

Provide a brief description of your image or video, and these tools will suggest the top hashtags that complement it well.

9) Understanding the analytic

Regularly checking your Instagram analytics is key to understanding what’s working for you and what’s not. You might find that your audience responds best to entertaining Reels, but educational posts work best as carousels. Discovering trends guides your content creation strategy to get maximum return on investment from Instagram.

Instagram has native analytics on its app, but they’re pretty limited. You can’t see your individual post’s performance in a single window to analyze them side by side neither can you handpick metrics important to you. It’s better to use a third-party tool like Later to get all the data at a glance and even make custom reports for stakeholders.

Determining the most crucial metric to track depends on your specific Instagram goals and strategy.

For instance, if you’re testing a new hashtag, understanding the number of new followers takes precedence over monitoring likes from your existing followers.

On the other hand, if you’re experimenting with posting times, keeping a close watch on impressions becomes more vital. Tailor your focus to the specific objectives you aim to achieve on Instagram.

10) Collaborate with similar creators

Engaging in collaborations with other creators through influencer marketing or partnerships with small businesses can be a mutually beneficial endeavor, as it introduces both parties to a new community.

The key is to ensure that you team up with a company or creator who shares your values and whose followers’ demographics and interests align with your target audience.

This collaborative effort would likely be more effective since both entities share a common interest, resulting in a more connected and engaged audience.


These posts are displayed on both accounts, ensuring that all followers of your creator partner will see the shared post, subsequently exposing your Instagram profile and small business to a wider audience.

If collaborating with influencers with over a hundred thousand followers exceeds your budget, consider running a micro-influencer campaign.

Smaller creators often have a closely-knit community that trusts their recommendations.

Wondering how to find these influencers?

While you can conduct a manual Google search or explore through hashtags and keywords on Instagram, a more efficient approach is to use influencer discovery tools like Modash.

This saves time and helps identify relevant creators for your partnership.

Business Collaborations

Additionally, you don’t have to limit yourself to collaborating with individual creators.

You can also form partnerships with other small businesses.

For instance, LinkedIn and Headspace joined forces to create a post about recovering from job loss, showcasing the potential for impactful collaborations beyond individual influencers.

Instagram collaboration posts don’t have to be limited to shared posts. There are various other collaborative formats you can explore, such as:

  1. Go Live with a Creator: Host a live session on Instagram with a creator, allowing both audiences to engage in real-time. This format is interactive and provides a dynamic way to connect with followers.
  2. Instagram Account Takeover: Allow a creator to take over your Instagram account for a day or a specific event. This gives their followers a glimpse into your brand, fostering cross-promotion.
  3. Repost Instagram Content: Repost engaging content from an influencer’s profile onto your own. This can be a valuable way to showcase their content and highlight the collaboration.
  4. Post Native Videos: Share videos created by influencers directly on your brand account. This approach leverages the visual appeal of videos while incorporating influencer-generated content seamlessly into your feed.

These diverse collaboration formats offer flexibility and enable brands to experiment with different strategies to connect with their audience and expand their reach.

11) Join support groups (Or create one)

Building a strong presence on Instagram isn’t just about posting great content; it’s also about building connections and communities.

Support groups can be a hidden gem in your journey towards Instagram growth.

Consider joining support groups within your niche or industry. These communities provide a space for like-minded individuals to share insights, ask questions, and support each other. By actively participating, you not only gain valuable knowledge but also expose your profile to a wider audience.

For example, our support group is ‘Our Haven,’ soon to come on Instagram but currently only on Facebook.

Alternatively, if you can’t find a group that fits your needs, why not start your own? Creating a support group allows you to curate a community around your specific interests or business. This can become a hub for discussions, collaborations, and mutual support.

12) Experiment with different types of Instagram posts

Instagram has more than just photos now. They added different types of posts like Instagram Reels, pinned posts, Story Highlights, and carousel posts.

To get more people interested in your Instagram, studies say that carousel posts usually get the most likes and comments. But it’s not that simple. Some people might like short and fun Instagram Reels, while others prefer learning from carousel posts.

If you think your Instagram isn’t getting more followers, try different kinds of posts. It’s a good idea to use a mix of everything, like how Shopify, the online store platform, does.

That way, you have different types of posts for different people, making your Instagram more interesting.

13) Learn storytelling

Go beyond responding to comments and direct messages (DMs) and become active on Instagram Stories.

Explore the various features available that can spark fantastic content ideas, such as asking questions, using interactive stickers, polls, countdowns, and even adding links.

For instance, the nutrition brand Bulletproof engages with its audience by conducting a weekly Q&A on their Instagram Stories.

This allows them to address the most frequently asked questions about their products, providing valuable information and building a stronger connection with their followers.

Using Instagram Stories creatively enhances your interaction with your audience and opens up opportunities for dynamic content.

The great thing about Stories? You can group them together and create Instagram Highlights, which stay on your profile permanently instead of vanishing in 24 hours.

Utilize Highlights to establish a dedicated section, answering all common customer questions.

This helps streamline the process and makes it easier to sell your products on Instagram. Highlights serve as a go-to resource, offering valuable information that remains easily accessible for your audience.

14) Communicate with your audience

Connect with your Instagram audience by addressing their problems, answering their questions, and gathering content ideas from their interactions.

According to Elise Darma, an Instagram educator for business owners, actively engaging with your audience is a powerful strategy for growing followers on Instagram:

“Don’t wait for everyone to come to you. The best hack ever is to proactively engage with other people on Instagram who are the kind of people your business helps. Imagine if you were at a cocktail party and wanted to make friends there.”

“The smartest strategy wouldn’t be to wait for everyone to come up to you; if you were to take the initiative to talk to people, introduce yourself, and ask them questions about themselves, you would leave that party with many more friends than if you didn’t take that action.”

How do you communicate with your audience on Instagram?

For social media management pros, a fundamental aspect is responding to comments and messages you receive, especially when it’s a question from a potential customer.

This proactive engagement fosters a sense of community and can lead to increased follower growth.

15) The Magical Blue Tick

Having the sought-after blue checkmark next to your Instagram account is a symbol of instant credibility. It makes you more noticeable in search results, protects against impersonation, and can even lead to higher engagement rates.

If your goal is to boost your Instagram growth, getting verified can be a significant advantage. But how do you achieve Instagram verification? It’s straightforward: Purchase a subscription through your Instagram profile.

However, it’s important to note that there are specific eligibility requirements you must meet, including adhering to Meta’s minimum activity criteria.

By embracing these surefire tactics, you’re not just accumulating numbers; you’re fostering a genuine connection that transcends metrics, creating a space where loyalty thrives.

Remember, the real magic happens when your followers are not just numbers on a screen, but individuals who resonate with your content, share common interests, and genuinely believe in what you have to offer.

Here’s to growing not just a following but a loyal Instagram community.

Check out our other article on, “Don’t Waste Your Time Building An Audience: How To Make Money Online Without It

WANT MORE?

SIGN UP TO RECEIVE THE LATEST TIPS AND BLOG, PLUS SOME EXCLUSIVE GOODIES!

Leave a Reply