Mistakes to avoid as a UGC Creator when finding brands (+ Pitch template)

  • 8 mins read
  • Reading time:15 mins read

Nowadays, in social media marketing, UGC (User Generated Content) creators are becoming increasingly popular and almost necessary for online businesses.

They serve as relatable voices that audiences prefer to engage with through social media platforms like TikTok and Instagram.”

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Brands rely on the originality and honesty of UGC creators to extend their message and creators benefit in return from this exposure, recognition, and monetary compensation.

However, the process of brand partnerships as a UGC creator may be difficult, particularly when pitching to companies.

So, In this post we will focus on typical errors to avoid while pitching to businesses as a UGC creator.

By identifying these potential problems and learning to overcome them, UGC creators can raise their chances of success when looking for brand partnerships.

Let’s start by discussing typical pitfalls and solutions for making proposals that speak directly to the heart of the business!

Figuring out if the Brand is Legit:

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Before diving into pitching to brands, it’s essential for UGC creators to conduct thorough research. To ensure the legitimacy and credibility of the brands they’re considering partnering with.

Failing to vet brands properly can lead to wasted time, potential scams, or partnerships that don’t align with the creator’s values or audience.

Tips for Researching the Brand:

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  • Check Reputation and Credibility: First of all, find out how the brand is established and recognized in the industry. 
  • Seek reviews, testimonials, and feedback from other creators who have collaborated with the brand previously. Good reviews and a good brand name serve as trust signals to customers.
  • Review Past Collaborations: Analyze the brand’s history in collaboration with other UGC creators. 
  • You can find these on brand social media accounts. Though not always explicitly labeled as UGC content, it’s often easy to deduce if the person in the video isn’t a brand employee. Sometimes, paid partnerships are mentioned.
  • Look at the quality of content generated, the extent of engagement, and the general effectiveness of previous campaigns. 
  • It enables one to get a picture of how the brand is marketing and how well it matches the brand values and audience.
  • Verify Contact Information: Make sure the brand’s contact information is both legitimate and verifiable. Notice the official email addresses, website domain and social media profiles linking to the brand. 
  • Be cautious of brands that lack a professional email address (like ones that end with “@gmail.com” instead of their website domain address) and authentic online presence.

Warning Signs to Watch Out For:

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  • Lack of Transparency: Be cautious of brands that give no specific details or provide terms on collaboration or are evasive about it.
  • Unrealistic Promises: Keep an eye out for brands that offer empty promises or guaranteed outcomes like exaggerated compensation or overnight success.
  • Beware of brands that charge delivery fees.
  • Poor Communication: Note the tone of the brand and how quickly they respond. 
  • If the brand is unresponsive or a nightmare to get in touch with, it can be a sign of other problems which might come up in a later stage.

Vetting brands before pitching is a critical step in safeguarding against scams and ensuring the success of brand collaborations for UGC creators.

By researching the brand’s reputation, credibility, and past collaborations, and staying vigilant for warning signs of potential scams or illegitimate opportunities, you can make informed decisions and pursue collaborations that align with your goals and values.

What Should be Included in Your UGC Pitch:

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They key to a good UGC pitch is its ability to communicate with brands and demonstrate why UGC creators and their efforts are so valuable for collaborations.

The best pitch combines many elements, including highlighting a creator’s talent and an expert’s knowledge, as well as displaying the brand’s goals and values.

We’ll start with a detailed breakdown of a compelling UGC pitch, explaining how it helps a brand reach out to its target audience.

Detailed Components of a Compelling UGC Pitch:

  • Introduction: Begin with a self-introduction that immediately follows a short overview of your personal background as an UGC creator. 
  • Indicate your experience, expertise in a niche if you have one, and any achievements that you may have gained during your collaboration with anyone.
  • Research and Personalization: Show your comprehension and support of the brand by doing the necessary research and personalized presentation exploration. 
  • The message of the ad should reflect the brand’s values, target its audience, and align with marketing goals.
  • Value Proposition: clearly articulate the value that you bring to the collaboration. Showcase your creativity, storytelling ability, and audience engagement metrics.
  • Highlight how your content can help the brand reach its target consumers and achieve its marketing goals.
  • Relevance: Emphasize the relevance of your content and audience to the brand’s target demographic.
  • If possible provide examples of past collaborations or content that have resonated with similar audiences and driven engagement.
  • Collaboration Ideas: Present specific collaboration ideas or concepts that align with the brand’s goals and objectives. Offer creative solutions that showcase your unique perspective and expertise while meeting the brand’s needs.
  • Call to Action: Reach the end of your pitch with a crisp and clear call to action, which enables the brand to continue discussion on collaboration or leave contact information for follow-up.
  • Encourage the brand to reach out and explore how you can work together to create impactful content that resonates with their target consumers.

Importance of Personalization, Relevance, and Value Proposition:

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Personalization, relevance, and adding value to goods and services should be the primary focus of your UGC promotion. 

Brands receive dozens of pitches from creators every day, and the best way to capture their attention is to understand their needs and provide a unique creative value.

  • Personalization: By providing the brand with a personalized pitch, you are telling them that you have done your research on their company, and tailored your message to their needs and preferences in order to succeed together.
  • Relevance: The way to sow the brand’s seeds in fertile land is to show the urgency of your content for their target audience and the reason for contesting their marketing objectives.
  • Value Proposition: Highlighting the unique value of your collaboration with the brand and the differentiating qualities of your work compared to other creators helps you attract the attention of the brand and convinces the company of the benefits of collaborating with you.

Tips for Crafting a Compelling Pitch:

  • Be brief and to the point, take into account only the most important details; and do not overload your speech with excessive details.
  • Demonstrate your artistic outlook and individuality via visual or narrative presentation in a case scenario of previous projects.
  • Use persuasive language and confident tone to convey your passion, expertise, and commitment to delivering high-quality content.
  • Follow up on your pitch with a polite and professional email or message to keep the conversation going and demonstrate your enthusiasm for collaboration.

In general, creating an attractive UGC pitch will depend on thorough research, individualization, and a persuasive proposition which will be the brand’s pitch and which will show them that you are offering a different value as a creator. 

Pitch Template:

UGC Pitching templates
Grab this!

To streamline the pitching process and ensure consistency and professionalism in your communications with brands, we’ve developed a pitch template that serves as a framework for crafting compelling pitches.

This template includes sections for introducing yourself, showcasing your work and audience demographics, outlining collaboration ideas, and concluding with a clear call to action.

By using this template as a guide, UGC creators can effectively communicate their value proposition and increase their chances of securing brand collaborations.

The best part is that you can grab it below for only $3! These funds support us and help us keep creating valuable content for our readers

Marketing Bundle:

UGC Marketing bundle

In addition to the pitch template, we’re excited to offer a comprehensive marketing bundle priced at $12, which includes a wealth of valuable resources to support UGC creators in their pitching efforts:

  1. List of 100+ Brands Working with UGC Creators: Gain access to a curated list of over 100 brands that actively collaborate with UGC creators. This list provides valuable insights into potential collaboration opportunities and includes contact information for reaching out to brands directly.
  2. 35 Websites to Sign Up for as a UGC Creator: Discover 35 reputable websites and platforms where UGC creators can sign up to access brand deals, sponsored content opportunities, and collaboration networks. From influencer marketing platforms to content creation marketplaces, these websites offer valuable resources for expanding your network and securing brand partnerships.
  3. 10 UGC Facebook Groups: Join a community of like-minded UGC creators by accessing a curated list of 10 Facebook groups dedicated to UGC creators and brand collaborations. These groups provide a platform for networking, sharing insights, and discovering new opportunities for collaboration.
  4. Pitching Templates: Access a selection of pitching templates tailored to different types of collaborations and industries. These templates provide a starting point for crafting compelling pitches and can be customized to suit your unique style and objectives.

Grab this bundle here!

Purchase the marketing package right away and start your journey to becoming an expert in user-generated content creation, success, and recognition as a creator in the competitive industry of marketing.

Check out our more detailed guide on, “How To Write UGC Pitch As A Creator?”

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